Digital Marketing Manager
Sarah George joins us from ShapeShift, where she thrived for over two years as a Product Marketer. She is our LA lead, as a graduate of California State University, Chico before jumping into the crypto pool. As a C4 certified professional, she has experience as a cross-department liaison that ensures strong cross-team collaboration. She has conducted competitive research, implemented and analyzed data in addition to developing resources for products, including how-to guides, demo videos, templated coin and price pages for SEO, release notes, developer resources, etc. Her strengths in product messaging and positioning differentiate our products within the market. With her strong work ethic and critical thinking on the fly, she is an asset to any team to get things done quickly.